Keropok Lekor And Nasi Dagang Are A Hit In London After Making Its Debut Last Year

According to the Terengganu MB, the traditional dishes from Terengganu are "well-received" since they were first exported to the UK in November.

Cover image via Hungry Go Where / The Level

Two of Malaysia's most beloved traditional dishes are set to make its mark on the world! From the east coast state of Terengganu, keropok lekor and nasi dagang are apparently a hit after making their London debut late last year.

The traditional Malay fish cracker and rice dish were first exported to the UK in November last year by the state-owned Terengganu Kitchen Sdn Bhd.

According to Terengganu Menteri Besar, Datuk Seri Ahmad Razif Abdul Rahman, the company recently sent about 20,000 packs of frozen keropok lekor and nasi dagang to the British capital for the very first time

"As a first step, we've recently sent about 20,000 packs of nasi dagang and keropok lekor to London and it was well-received," the minister was quoted as saying by The Star

Ahmad Razif said that the nasi dagang was sold at GBP4.00 (RM22) per pack, while a pack of keropok lekor costs GBP3.50 (RM19) in London

Terengganu Kitchen's range of frozen nasi dagang.

Image via Terengganu Kitchen Facebook

The ready-to-serve meals only need to be reheated for about four minutes in the microwave before they can be consumed. 

Ahmad Razif added that the company hopes to export other traditional dishes such as ikan celup tepung, ikan singgang, and local cakes in the future. 

Distributed and marketed by UK fast food chain Chicken Cottage, which is also owned by the state, the frozen packs of keropok lekor and nasi dagang are available in selected supermarkets selling frozen Asian food

Rozeli Abdul Gani, Assistant General Manager of Sales and Marketing for Terengganu Kitchen, showing the company's frozen nasi dagang and keropok lekor packs.

Image via Rosdan Wahid / Berita Harian

There are also plans to introduce a new menu based on keropok lekor and nasi dagang in Chicken Cottage, which has 57 outlets in the UK alone, in the near future

First established in London in 1994 and incorporated in 2001, the state investment arm Terengganu Inc Sdn Bhd bought 70% stake in the fast food chain - which is known for serving halal chicken dishes - in 2014.

The chain currently has 121 outlets globally, with its first outlet in Malaysia planned for March 2018 and nine more outlets in the works for Dubai, Algeria, Germany, and Britain.

What traditional Malaysian dish do you think should be marketed overseas next? Let us know your suggestions in the comments section!

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