TGV Cinemas Opens First 'Bed Cinema' With Coway BEREX Smart Mattresses In Suria KLCC
The smart mattresses allow you to adjust settings for firmness and posture.
By Laila Zain — 15 Nov 2024, 11:31 AM
TGV Cinemas has introduced an unprecedented bed cinema equipped with Coway BEREX smart mattresses
The official memorandum of understanding (MOU) signing ceremony, marking the commencement of this innovative collaboration, took place at the brand-new TGV Suria KLCC yesterday, 14 November.
From left to right: Ryan Jung, Head of Marketing and Product Division of Coway Malaysia, and Tan Lay Han, CEO of TGV Cinemas Sdn Bhd.
Image via TGV Malaysia (Provided to SAYS)The newly launched INDULGE Coway BEREX bed cinema combines luxury, comfort, and cutting-edge technology to deliver a new cinema experience. This innovation is a first for TGV, bringing smart mattress technology into a cinematic setting.
With a focus on guest comfort, the bed cinema — enhanced by an ATMOS sound system and laser projection — aims to deliver a premium cinema experience.
The Coway BEREX smart mattresses allow you to adjust settings for firmness and posture according to your personal comfort preferences
Additionally, the mattresses provide muscle relief and stretching functions, adding a therapeutic dimension to the movie-watching experience.
"We are thrilled to be partnering with Coway BEREX to bring this unique bed cinema experience to life. Coway BEREX is a renowned brand known for its commitment to home wellness and the exceptional quality of its products. This partnership is another landmark moment for us as we continue to innovate our cinemas and our commitment to build the best in cinema experience for our customers," said Tan Lay Han, CEO of TGV Cinemas.
"With a shared commitment to elevating lifestyle experiences, we are setting a new benchmark for relaxation and entertainment. This collaboration marks a significant step as we expand our dedication of enhancing wellness beyond homes, bringing ultimate comfort and relaxation in new environments," added Ryan Jung, Head of Marketing and Product Division of Coway Malaysia.
The cinema bedpods include a bespoke design, which is tailored for optimal viewing and dining comfort while ensuring privacy
The movie experience is priced at RM120 per ticket. This price includes a meal, drink, and dessert, ensuring a value-packed luxury experience.
Following the launch at Suria KLCC, this innovative bed cinema experience will soon be available at all INDULGE locations, including TGV Pavilion Bukit Jalil, TGV Sunway Velocity, and TGV 1 Utama.
