100PLUS Gives Out Free Drinks To Grab Drivers And Riders To Keep Them Hydrated On The Road
Thousands of the brand's isotonic drinks were given out.
By Gowri Chitra — 12 Dec 2024, 11:43 AM
Malaysia's super hot weather can be a challenge, especially for those whose work keeps them out and about all day, under the blazing sun
This includes e-hailing and delivery riders, who spend all day driving around in the hot sun to deliver items to people or drive them to and from their destinations. Rain or shine, they don't let the weather get in the way of getting their jobs done, and we thank them for it!
To show appreciation to the hardworking drivers and riders, 100PLUS teamed up with Grab to keep them energised and hydrated while on the road
This initiative makes 100PLUS the first brand in Malaysia to drive outreach among drivers and riders.
Besides educating them on the importance of staying hydrated, 100PLUS also gave out a few thousand samples of their isotonic drinks to Grab drivers and riders.
To ensure as many people as possible benefitted from this, announcements were made via various channels within the Grab ecosystem, including the Facebook page for Grab Drivers and Riders, push notifications on the Driver and Rider Grab app, EDM blasts to Grab's Driver and Rider community, and more.
Thanks to this, many drivers and riders were able to pick up refreshing cans of 100PLUS at the Grab Driver Center.
The partnership with Grab is just one part of 100PLUS' broader commitment to hydration awareness
As part of its master communication strategy, 100PLUS continues to champion health-conscious initiatives, particularly for groups like drivers and riders who work tirelessly in challenging conditions.
100PLUS' partnership with Grab is more than just a campaign — it's a testament to the brand's dedication to making a meaningful impact on communities that form the backbone of daily urban life.
By addressing the hydration needs of drivers and riders, 100PLUS sets a strong example of how brands can lead by example in promoting health and wellness.
