Indomie Is Being Used As An Incentive To Get Nigerian Kids Vaccinated And It's Working
In Nigeria, the brand is so popular that locals refer to all noodles as "Indomie."
After years of struggling to decrease the number of polio cases in Nigeria, UNICEF and the state of Sokoto have found a highly effective solution - free packets of Indomie
As part of the 'Indomie social mobilisation strategy', packets of instant noodles by the popular Indonesian brand are being given out "to serve as encouragement for the children to voluntarily accept" the fractional inter-reactive Polio Vaccine (FIPV) and oral polio vaccines.
The government had been attempting to decrease the number of polio cases as mass boycotts and major setbacks to immunisation programmes in the past decade have caused them to skyrocket.
As of 2018, Nigeria remains the only country in Africa and one of three in the world that has not eradicated polio, The Wire reported.
In Nigeria, the Indonesian instant noodle brand is so popular that many locals refer to all noodles as "Indomie"
The immunisation programme, which covers eight local government areas of the Sokoto State, has exceeded expectations
In Dange-Shuni, local immunisation official Aliyu Abubakar revealed that their initial target of immunising 58,813 children below the age of five was surpassed as many more families showed up due to the Indomie incentive.
Mallam Abubakar Muhammad, the officer in charge for Seriki Zamfara, told The Nigerian Tribune that the turnout in the area was also "highly impressive."
Meanwhile, immunisation officer Isa Aminu noted that the vaccines were not being refused like they had been previously, and that traditional and religious leaders had also lent their support to the cause.
The programme will reportedly be expanded to other regions of the state, Coconuts Jakarta reported.
Nigerians are not the only ones showing love for Indomie. An Australian doughnut shop even launched an Indomie Doughnut: