Media Prima Digital announced on 25 September that its wholly-owned subsidiary Rev Asia has entered into an agreement with US-based digital media conglomerate Ziff Davis to operate Mashable Southeast Asia
Rev Asia (which also operates SAYS) will be given access to serve Mashable Southeast Asia for audiences across Indonesia, Malaysia, Philippines, and Singapore.
Mashable, a brand under Ziff Davis since 2017, is a global multi-platform media and entertainment brand reaching 70 million unique content visitors per month worldwide, on top of a social media following of 28 million
Under the agreement with Rev Asia, the site will curate and localise the best of Mashable's fun and offbeat global content, while adding original content specifically sourced and produced for the region. Advertisers that have committed to the launch of the new Mashable site in Malaysia include Digi Telecommunications.
"We are excited to have an internationally renowned brand such as Mashable join the Rev Asia family which we trust to be synergistic in expanding our digital portfolios effectively."
Managing Director of Rev Asia, Tze Khay Voon, is optimistic that the partnership will help to capture better digital advertising opportunities in the region.
"Driven by the region’s strong digital audience growth, we believe that the addition of Mashable to our existing portfolio of leading online brands will enable us to capture and capitalise on the continuous growth of digital advertising and sponsored content in the region.
"While the site will continue to carry Mashable’s award-winning international content, we are committed to delivering up-to-the-minute, locally-relevant content on developments happening right here in the region, in the style and tone that Mashable’s readership loves," he said in a press statement.
Rafiq Razali, CEO of Media Prima Digital, believes the partnership will play a major part in international expansion plans
"We are excited to have an internationally renowned brand such as Mashable join the Rev Asia family which we trust to be synergistic in expanding our digital portfolios effectively. Rev Asia, one of Southeast Asia’s largest digital publishing companies, is a pioneer in providing sponsored content solutions to advertiserswhile Mashable is a highly recognised and trusted source with a huge digital following around the world.
"This partnership will further accelerate our digital revenue growth across other key markets in Southeast Asia; the expansion will be one of our key strategies moving forward in expanding internationally across the region," Rafiq added.
Adam Doree, on behalf of Ziff Davis, is delighted for this partnership as Rev Asia and Media Prima Digital share the same values with Mashable
Doree said, "As a new chapter for Mashable’s international expansion begins, Ziff Davis will be working with the very best media companies in the world as its partner operators – both existing and new to its partner group. In Southeast Asia, we are delighted to create a new partnership with Rev Asia and Media Prima Digital, whose values are a perfect match for the Mashable vision."
You can visit Mashable Southeast Asia here