"Rail My Life" – KTM's Free Ride Poster Leaves Netizens In Tears
Graphic design is my passion.
By Aqasha Nur’aiman — 20 Feb 2023, 11:26 AM
On Wednesday, 15 February, the Transport Ministry and Keretapi Tanah Melayu Bhd (KTMB) launched the MyRailLife campaign, offering free-ride passes to disabled people and school students
KTMB also released a poster to promote MyRailLife, which was quickly shared by Malaysians on social media.
The company detailed the campaign in their poster, stating that MyRailLife will begin on 15 February and that free rides will be provided for their Eastern Shuttle, Klang Valley Sector Commuter, and North Sector Commuter.
However, when it comes to their logo, many Malaysians read it as RailMyLife rather than MyRailLife.
Netizens were amused by the logo and the poster went viral on Twitter
One Twitter user, @mikhailhanafi, shared the poster on his Twitter account, pointing out that the logo does not read well.
"I wanna meet the copywriters who work for the government. There has to be some Gen-Z intern there who intentionally did this.
"Rail My Life. He's laughing in the back cubicle of the office as we speak," he wrote.
Another user speculated that the logo was most likely created as a joke, but it was still chosen as the final design.
"Anyone who sees this poster for the first time would definitely read it as rail my life," wrote another.
"A copywriter definitely worked together with a designer to create this masterpiece because there is no way 'MyRailLife' would be accidentally designed to be read as 'RailMyLife'," another commented.
