Fujifilm Launches Analog Camera instax mini 99 In Malaysia. Here Are The New Functions
Small, sexy, and powerful!
By Laila Zain — 26 Apr 2024, 06:28 PM
Fujifilm Malaysia has launched the instax mini 99, a high-end model of the instax 1 series of analog instant cameras
The mini 99 is an evolved version of the globally successful mini 90. It features new functions that use analog technology to further broaden its range of prints, such as Colour Effect Control, which applies different coloured lights directly to the film to produce six different colour expressions.
Color Effect Control applies lights of different colours directly to the film.
Image via Fujifilm (Provided to SAYS)Another new effect is Vignette Mode, which reduces exposure around the edges to bring the focus to the centre of each picture.
Print expressions can vary based on shooting conditions, allowing users to create unique instax prints.
Vignette Mode narrows the lens opening to adjust light falloff.
Image via Fujifilm (Provided to SAYS)"The camera body boasts leather-like matte texture that is comfortable to hold, presents a classic design with a premium look, and texture suitable for the high-end model," shared Kensuke Aragane, Managing Director of Fujifilm Malaysia
Fujifilm Malaysia Managing Director Kensuke Aragane speaks at the official launch of the instax mini 99 in Malaysia.
Image via Fujifilm (Provided to SAYS)"Coinciding with the launch of the mini 99, Fujifilm is releasing the mini-format film Photo Slide, inspired by a photo slide mount, highlighting the impressive range of print expressions made possible with the mini 99," Aragane added.
The Brightness Control dial adjusts in five levels, combined with Colour Effect Control or Vignette Mode, it allows users to freely manipulate colour tones and brightness.
Image via Fujifilm (Provided to SAYS)He explains that the two new functions, Colour Effect Control and Vignette Mode, can be combined with Brightness Control to create even more print expressions.
Also available are the Landscape/Macro/Indoor modes with enhanced image quality, Sports mode for shooting fast-moving subjects, and Self Timer for group shots.
Finally, users can enjoy Bulb and Double Exposure modes to play with light manipulation in their photos.
The instax mini 99 retails at RM928 and the instax mini-format film Photo Slide is available for RM49.
In order to further expand the appeal of instax, Fujifilm has also released an updated version of its popular app, instax UP!
The instax UP! app allows users to scan and save instax prints directly on their smartphones, making digitalisation easy.
The new update includes an Album function, where users can create a collection of scanned instax images by theme.
Additionally, Aragane announced a collaboration with atmos KL, creating limited-edition T-shirts to celebrate the success of the 'FUJIFILM X100VI' (X100VI) camera
"This collaboration merges Fujifilm's innovative camera technology with atmos KL's cutting-edge street style. The limited-edition T-shirt showcases the X100VI alongside a design that pays homage to the camera's iconic film simulations.
"The premium compact X100VI perfectly complements atmos' brand identity, further amplifying the X100VI's ongoing hype," Aragane shared excitedly.
Fujifilm will continue to expand the world of the instax instant photo system that allows people to enjoy on-the-spot photo printing
The instax mini 99 is available in retail stores and online.
