Apple Filmed Its 'Scary Fast' Event Using An iPhone. Here's How They Did It
Apple's secret sauce, finally revealed!
By Syazwan Bahri — 01 Nov 2023, 05:19 PM
Have you ever wondered what exactly "Shot on iPhone" means?
If you follow Apple closely, you'll notice that they often release short films, festive ads, and promo videos for their new phones, with this little disclaimer.
However, "Shot on iPhone" is a huge claim, especially when you consider how visually attractive their videos are.
In fact, the recent 'Scary Fast' Mac event was entirely filmed using the latest phone that they have on shelves, the iPhone 15 Pro Max.
You can check out the 'Scary Fast' event in the video below.
Apple also released a behind-the-scenes video explaining how they pulled it off
Footage from Apple's recent 'Scary Fast' event shows that it was shot using an iPhone 15 Pro Max, albeit with the support of a comprehensive set of professional recording gear and studio lighting.
Apple has used sophisticated equipment, such as drones, gimbals, dollies, industrial-grade lighting, and various recording equipment, to achieve the high-quality appearance of iPhone-captured footage.
Apple has employed similar, though less elaborate, configurations for previous events where iPhones were used for filming, such as the Burberry Spring/Summer 2014 fashion show.
You can check out the behind-the-scenes video below:
In fact, Olivia Rodrigo's Get Him Back! music video was entirely 'shot on iPhone' as well
The image below shows some of the recording equipment that Olivia Rodrigo reportedly used for shooting her "Shot on iPhone" music video for Get Him Back! with an iPhone 15 Pro, albeit on a more modest scale.
Apple is clever in highlighting the recording capabilities of its iPhone cameras
However, it's important to recognise that regular individuals, a.k.a us, may struggle to achieve such outcomes at home unless we have a considerable amount of costly equipment.
The equipment featured in the 'Scary Fast' behind-the-scenes video is quite common for large studio productions.
But the idea behind "Shot on iPhone" is pretty smart: It's that anyone can achieve similar results with the latest iPhone model.
