Guess Which Little Smartphone Brand Is Now The Third Largest In The World?

If there’s one brand that smart phone brands are afraid of, it is Xiaomi. This year they have expanded rapidly outside of China and have disrupted the market with its dirt cheap value for money proposition. According to a market research report by IHS iSuppli, Xiaomi is currently the third largest smart phone brand, overtaking Lenovo and LG. This is quite a giant leap considering they managed to reach #5 position in the middle of this year.

A ROM maker company started out in the name of Xiaomi a handful years back. How much this young company has achieved in just 4 years is something truly remarkable. It now finds itself at the third position in the list of the top smartphone manufacturers worldwide. It is certainly something that would make all eight co-founders of the company more than just proud; the company not only rose through ranks at breakneck speed, but it also defied odds to start shaping up as a truly global company.

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Xiaomi sold 19 million smartphones in the third quarter of this year, market researcher IHS iSuppli said Monday. Huawei, which ranked third last year, fell behind Xiaomi in the third quarter by selling 16.8 million smartphones. China's Lenovo, which acquired Motorola, and LG, which is rapidly regaining its former sales volume, are both vying for the No. 3 spot but fell short of Xiaomi.

The champagne is popping over at Xiaomi headquarters as according to IHS iSuppli, the company is now the third largest phone manufacturer. The analysts reports that Xiaomi outpaced Huawei with a total of 19 million smartphones shipped in Q3 2014. For the same period, Huawei managed to sell 16.8 million smartphones.

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iaomi was founded in 2010. Since then, the company has grown consistently and has now become a serious threat for market leaders like Samsung and Apple. It has taken only four years for Xiaomi to grab the third spot. It is followed by other well-known companies like Huawei, Lenovo and LG. GforGames states Xiaomi took over the third position in China by beating Apple five months ago.

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Ongoing price wars between international and Chinese makers have resulted in some seriously VFM smartphones being churned out; the One from startup OnePlus, and the Xiaomi Mi 4 are only a couple such examples. We’re hoping to see a lot more action from Xiaomi not only in South Asia, but also in Europe (where a lot of its devices inevitably end up thanks to resellers) and the US. Xiaomi does have a couple of things to take care before eyeing western markets though; the most important of which is the security issues it has been facing, and secondly, its supply chains which are often found lacking.

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Earlier this year, Xiaomi even ousted Samsung and Apple to be the #1 maker by volume in its home country of China. Considering the rate at which it is growing, #3 worldwide is no surprise; but if you take into account the company’s background and the way it has operated, it certainly makes for quite a success story. However, Xiaomi still is better at its home games than away ones; according to sources, the 14.6 million out of the 15.1 million smartphones it sold this year were in the Chinese market.

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In its home country of China, which happens to be the largest smartphone market in the world, there is fierce competition between different brands like Huawei, Lenovo, LG, Meizu, OnePlus One and Oppo to bag better market position.

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The leap is mainly due to booming sales on its home turf. According to market researcher Strategy Analytics, 14.6 million out of the 15.1 million smartphones Xiaomi sold in the second quarter were in China.