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Is Your Phone Really Worth The Queue? HONOR's Cheeky Ad Challenges You To Think Otherwise

The new foldable smartphone is the thinnest on the market, measuring at just 9.2mm.

Cover image via HONOR Malaysia (YouTube)

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This Spotlight is sponsored by HONOR.

HONOR has taken to social media with a bold and cheeky new ad, urging tech fans to ditch their old phones and embrace the future with the foldable HONOR Magic V3

Watch the full video below:

In the video, a group of people is shown queuing outside a familiar looking "flagship smartphone store", eagerly awaiting the release of the latest model.

However, their excitement quickly shifts when they spot the sleek and practical HONOR Magic V3. Intrigued by its foldable screen, the crowd is seen deliberating, and one by one, they start to 'switch to the Magic V3', leaving the store for something new and exciting.

Since its release, the video has sparked conversations online, with netizens praising its playful approach, some even cheekily commenting that it's 'time to fold'.

And it's not just one ad. The HONOR Magic V3 has made waves thanks to its slew of tongue-in-cheek videos, as well as its impressive features that keep getting better!

Foldable smartphones have been on the rise, but they've often been criticised for being too bulky or fragile. HONOR has addressed these issues head-on, crafting a phone that is as thin, light, and reliable as it is innovative.

Measuring just 9.2mm in thickness and weighing 226g, the HONOR Magic V3 holds the title as the thinnest and lightest foldable phone on the market

Its exterior is protected by HONOR's Anti-Scratch NanoCrystal Shield, which boasts 10 times more scratch and drop resistance* than standard smartphone screens. It's also the first foldable to earn the prestigious Swiss SGS multi-scene gold standard five-star scratch and drop resistance certification.

*Data from the HONOR lab shows wear resistance before and after the anti-scratch coating process. Drop resistance is tested by comparing second-generation nanocrystal glass with ordinary glass on similar-weight carriers. Despite these tests, mobile phones can still be damaged from drops.

This, combined with HONOR Malaysia's offer of 365 Days Screen Protection, which includes free replacements for both the inner and outer screens, ensures that users can feel confident in the durability of their device.

Beyond its physical durability, the HONOR Magic V3 comes with IPX8 water resistance, making it more resilient in all conditions

The phone also includes AI-powered features through a collaboration with Google Cloud, such as face-to-face translation and specially adapted Malay options for locals, making it perfect for those travelling abroad.

Photography enthusiasts will be pleased with the smartphone's robust camera system

The HONOR Magic V3 features a 50MP main camera, 40MP ultra-wide lens, and 50MP periscope telephoto lens — comparable to the photography offerings on the flagship Magic6 Pro.

Powered by a 5,150mAh battery, it supports 66W fast charging and 50W wireless fast charging, ensuring all-day use without the constant need for a charger.

Under the hood, the HONOR Magic V3 is equipped with the latest Snapdragon 8 Gen 3 processor, delivering smooth performance with HONOR's SGS 60-month continuous smooth gold standard certification. Users can enjoy the confidence of knowing their phone will remain smooth and reliable for up to five years.

While foldable phones have often been seen as niche devices, the HONOR Magic V3 is designed to be the first foldable phone that can truly replace a flat-screen flagship

When folded, its external screen looks and feels just like a regular smartphone, perfect for those trying out a foldable phone for the first time. Unfold it, and it transforms into a tablet-like experience, offering the best of both worlds.

Priced at RM6,999, HONOR Malaysia is sweetening the deal with an enticing promotion

This promotion includes a 100W wireless charger stand and 365 Days Screen Protection.

So, whatchu waiting for? Make the switch to the HONOR Magic V3 today!

Visit their website for more information.

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