Midea Expands Smart Home Innovation In M'sia With New Energy-Efficient Appliance Lineup
The new products incorporate AI-powered features, RFID, and Wi-Fi connectivity.
By Gowri Chitra — 11 Mar 2025, 12:34 PM
Midea, a global leader in smart home appliances, has unveiled its latest 2025/2026 product lineup
This new lineup reinforces the company's commitment to making smart, energy-efficient, and user-friendly home appliances more accessible.
"Today is not just about launching new products — it's about embracing the future of home living. Consumer lifestyles are evolving — people are busier than ever, and they seek smarter, more efficient solutions.
"Midea is here to lead the next wave of change, combining affordable innovation, high-quality manufacturing, and great customer service to bring seamless smart living into every home," said Mark Tam, Managing Director of Midea Malaysia.
As electricity costs continue to rise, energy efficiency has become a top priority for consumers
Midea has responded by expanding its range of Sustainable Energy Development Authority (SEDA)-certified appliances, with 34 air-conditioner models and 13 refrigerators earning a 4-star rating or higher.
The company has also seen an increase in demand for inverter air-conditioners, with energy-saving models now making up over 40% of total sales.
Beyond energy efficiency, smart integration is shaping the future of home appliances. Midea's latest product range is designed to bring intelligent, energy-efficient solutions into every part of the home.
It incorporates AI-powered features, RFID, and Wi-Fi connectivity, allowing users to conveniently control their devices remotely via the SmartHome app. This ensures a seamless, connected, and intuitive home experience, making everyday life easier.
There's even a promo coming up soon — to celebrate Hari Raya Aidilfitri, Midea is offering Touch 'n Go rebates worth up to RM500 starting from 16 March.
Midea continues to be one of Malaysia's fastest-growing home appliance brands, driven by increasing demand for energy-efficient solutions
The company's air-conditioner segment saw over 30% year-on-year (YoY) growth, contributing to a 20% compound annual growth rate (CAGR) over the past five years.
Looking ahead to 2025, Midea Malaysia aims to surpass RM1 billion in annual sales, fuelled by its 1,000-strong nationwide dealer network.
The company is also expanding its Midea Brand Stores, with plans to upgrade over 50 outlets nationwide in the next two years. These revamped stores will offer expert consultation, professional technical support, and an immersive shopping experience, ensuring customers receive the best in smart home technology.
With a strong focus on smart technology, energy efficiency, and customer-centric design, Midea is set to lead the next wave of smart home innovation in Malaysia
Stay tuned to Midea Malaysia's official website, Facebook, and Instagram for more details and updates.
