MyUndi Portal Garnered More Than 50 Million Page Views During GE15
It was also listed in fifth place in the Top Trending Searches in Malaysia for the year by Google.
By Gowri Chitra — 28 Dec 2022, 12:21 PM
Since the announcement of GE15 right up until the voting results, Malaysians all over the country stuck closely to the MyUndi portal to stay up to date on all the latest updates
Introduced by REV Media Group (RMG) back in 2018 during GE14, MyUndi is a comprehensive one-stop portal for all election-related content. With 24-hour real-time accessibility, it provides comprehensive and engaging news stories, videos, infographics, and more.
Leading up to GE15, the portal provided many articles on the candidates and parties, to educate Malaysians about the election process.
And with the implementation of UNDI18 this year, which lowered the voting age to 18 and led to almost eight million new voters, MyUndi also played a vital role in keeping these first-time voters informed with insightful and comprehensive news, information, and data.
All this translated to the increment of page views (PVs) and unique views (UVs).
In fact, during this historical period of GE15, the MyUndi portal garnered more than 50 million page views
MyUndi was also one of the highest searches, and was listed in fifth place in the Top Trending Searches in Malaysia for the year by Google.
In addition, on election night alone, all the digital sites under RMG (including brands such as SAYS, New Straits Times, Free Malaysia Today, Berita Harian, Harian Metro, and more) had a total of about 10.4 million visitors, reaching about 50%* of the total Internet population in Malaysia.
Compared to GE14, all the digital sites combined saw tremendous growth, with the amount of users increasing by 85% and PVs improving by 316%.
*Total Malaysia Digital Population was 20.6M based on Comscore Internet Audience Data for Malaysia in September 2022
This year, MyUndi also introduced a new feature called Suara Kita, which gave Malaysians the opportunity to voice their opinions and ideas about the soon-to-be-elected new government before voting
With these data points and mapping to REV ID, a proprietary solution built in-house to power first-party data collection, RMG was able to optimise content reach and conversion throughout the election period.
The first party data combined with the traffic during GE15 allowed RMG to enrich their first-party data collection, which will allow them to execute more targeted campaigns with better conversion in future.
As the largest digital media publisher in Malaysia, RMG managed to deliver insightful and engaging information during the election period, successfully serving 82 million impressions through all the digital advertisements on all of RMG's digital sites.
All in all, with the upcoming state elections in 2023 for certain states, RMG will be able to provide a better experience to voters via the MyUndi platform.
Plus, they will also be able to give higher value to brands and clients by maximising first-party data via REV ID.
