Proton Expands Presence In East Malaysia With Launch Of 2025 Proton X70
Proton is offering up to RM23,500 in added value at no extra cost for the first 3,000 Proton X70 customers.
By Syazwan Bahri — 30 Aug 2024, 03:18 PM
The 2025 Proton X70 has officially launched in East Malaysia, marking a significant moment for its popular C-segment SUV
This launch emphasises Proton's focus on the Sabah and Sarawak markets, highlighting the importance of these regions in the brand's growth strategy.
Initially launched in December 2018, the X70 has been enhanced with a comprehensive range of upgrades to maintain its position at the forefront of the SUV segment, including refreshed styling, improved interior features, advanced safety systems, and a powerful turbocharged engine.
The Proton X70 has become a significant player in Malaysia's premium SUV market, boasting over 100,000 units sold and seven awards
Its global counterpart, the Geely Boyue, has also seen impressive success, with over 1.8 million units sold in 49 countries.
The new 2025 Proton X70 aims to continue this success, featuring advanced technology and improved performance tailored to meet the specific preferences of East Malaysian customers.
The East Malaysian launch of the Proton X70 underscores the national automaker's commitment to the region
"We are thrilled to introduce the 2025 Proton X70 to East Malaysia, an important region with opportunities to enhance market shares. This ceremony is more than just about unveiling a new vehicle; it is about reinforcing our commitment to East Malaysia," said Proton chief executive officer, Dr Li Chunrong.
"The unique needs of buyers here and their strong connection to the brand have always driven us to deliver the best products and services. With its updated features and refined styling, we are hopeful the 2025 Proton X70 will drive Proton to the head of the premium SUV market in East Malaysia," he added.
