REV Media Groups Expands To Offer Digital Out Of Home Marketing Via REV ID
Connecting multiple data points such as content interest and out-of-home location data, this gives advertisers the advantage of better audience insights for personalised marketing campaigns.
By Gowri Chitra — 25 Oct 2022, 12:09 PM
REV Media Group (RMG), the leading digital publisher in Malaysia, recently introduced REV ID, a single sign-on feature that stitches together data across all RMG website data
RMG represents over 35 top authority brands (such as SAYS, New Straits Times, Free Malaysia Today, OHBULAN!, and more) with an extensive distribution network that reaches out to more than 15 million people each month.
REV ID combines first-party data from across all of RMG's sites, including new additions in Digital Out-Of-Home (BIGTREE), e-commerce (WOWSHOP), and on-ground (Jom Heboh) data, to create a unique singular audience.
Some of the BIGTREE Digital Out Of Home billboards under RMG.
Image via REV Media Group (Provided to SAYS)This gives advertisers the advantage of better audience insights for personalised marketing campaigns, connecting multiple data points such as content interest and out-of-home location data.
Believing that best-in-class technologies will go hand in hand with providing the best experience to their users and their advertisers, RMG continues to leverage their leading position using Best in Class Adtech & Martech (Advertising & Marketing technology) to maintain its market position as the largest consolidated and unified media assets in Malaysia.
In 2021, RMG completed moving away from reliance on third-party cookies across all main websites
Today, REV ID has more than 27 million unique active monthly first-party data. Advertisers are now able to target local premium Malaysian websites, and at the same time, support the local ecosystem.
At RMG's recent annual Exploding Content event, Marketing Director of foodpanda Bernard Chong shared how they leveraged on RMG's cult following, and how their campaign has seen success in both top funnel and bottom funnel.
Some of the guests at RMG's Exploding Content 2022 event.
Image via REV Media Group (Provided to SAYS)Further Omni-channel integration allows advertisers to seamlessly plan campaigns and activate audiences across both digital inventories and Digital Out-Of-Home (DOOH) inventories in a more effective way.
Chief Executive Officer of RMG, Samuel Wee, said, "We are excited to offer advertisers better Omni-channel solutions backed by data"
From left to right: Samuel Wee, Chief Executive Officer of RMG, and Stephanie Wong, Chief Operating Officer of BIG TREE.
Image via REV Media Group (Provided to SAYS)Stephanie Wong, Chief Operating Officer of BIG TREE, added, "In the year to come, we will see exponential growth in DOOH, turning static to active. Audience precision in mass targeting creates social talkability and engagement."
RMG plans to expand its offering by building stronger Omni-channel first party data within the group, as well as using this data to address inventories on DOOH and more to be announced
