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lifestyle

Southeast Asia's First-Ever Nintendo Store Opens In Bangkok

Level up your next Bangkok visit.

Cover image via Bangkok Post

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Nintendo fans, get ready to one up! Southeast Asia's very first Nintendo authorised store has officially opened in Bangkok, Thailand.

Image via Tenor

Located at Siam Paragon shopping mall, this new hotspot is a must-visit for gamers, collectors, and anyone who's ever stomped on a Goomba or swung a Master Sword.

Run by Synnex Thailand in partnership with Copperwired, the store offers over 350 Nintendo character-themed products.

Image via Bangkok Post

From Mario, Zelda, and Pikachu-themed items to a full lineup of Nintendo Switch consoles, accessories, and games, it's the ultimate destination for all things Nintendo

Shoppers can browse everything from dolls, toys, and figures to stationery featuring iconic characters like Mario, Pikachu, and Kirby.

Image via Bangkok Post

Image via Bangkok Post

What makes this store unique isn't just the merchandise — it's also the immersive experience

Fans can try out games in interactive demos and explore themed areas that bring Nintendo's beloved franchises to life.

According to Bangkok Post, Copperwired's CEO, Paramate Rienjaroensuk, explained that the store features distinct zones to enhance the customer experience:

  • The Experience Zone allows shoppers to test games before purchasing.
  • The Merchandise Zone showcases products themed around iconic Nintendo characters.

Image via Bangkok Post

This opening marks Nintendo's broader push into Asia's growing gaming market

Following their successful store debuts in Tokyo and Osaka, the Bangkok store highlights the region's importance to Nintendo's global strategy.

The Nintendo Authorised Store by SYNNEX is located on the third floor of Siam Paragon.

Image via Bangkok Post

If you're planning to visit Japan, be sure to check out the Super Nintendo World at Universal Studios:

Japan also opened its first Nintendo museum this year:

A new Nintendo switch may be coming next year:

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