Hot on the heels of their latest song release, Butter, K-pop group BTS now has another exciting project — a collaboration with Coway!
The global superstars are no strangers to collaborations and partnerships, having worked with various brands from all over the world. With this latest collaboration, Coway aims to elevate their brand awareness in Malaysia and worldwide, portraying themselves as a youthful and vibrant brand through the partnership.
In an article by The Malaysian Reserve, Kyle Choi, Managing Director of Coway Malaysia, said, "We see a natural synergy between Coway and BTS, I believe this collaboration will inject more joy and excitement for our customers as well as the global home appliance and wellness market.
"Together with BTS, we at Coway want to offer Malaysians a Life-Changing journey for a happier and healthier lifestyle.
"What better way to reach our younger customers and all Malaysians than through the universal language of music! I understand that BTS and K-pop enjoy a huge following in Malaysia."
As part of the collaboration, BTS will be featured in Coway's advertisements and on their social media platforms, so make sure to keep an eye out, ARMYs!
For example, check out this video of BTS promoting Coway's PRIME Series mattress:
BTS encourages all to sleep well! Look at 'em all cuddled up in bed, sleeping peacefully. Sooooo cute lah, teeheee! <3
On top of highlighting getting a good night's sleep with a quality mattress, the video also reinforces Coway's Change Your Life brand proposition.
With the Coway PRIME Series mattress, you can now pay less and sleep better throughout the night
No matter what position you like to tidur in, the Coway PRIME Series Mattress will keep you comfy and supported all night long. Back sleepers are recommended to opt for the Firm option, while side sleepers should get the Soft option.
It even comes with a changeable topper that you can swap for free after three years*. This ensures that you'll always be sleeping on a mattress that's in tip-top condition with optimum hygiene levels.
*Terms and conditions apply.
Here are some features of the PRIME Series Mattress that’ll ensure a comfortable and restful sleep:
- Memory foam: By contouring to your body curves, it evenly supports each part of your body.
- Latex: The 100% natural latex creates a unique balance of soft comfort and support for your spine. On top of its allergen-free properties, it also provides support and material breathability.
- Coconut fibre: To act as a body support with moisture-absorbing properties within the mattress layers.
- 5-zone pocket spring: Highly suitable for different body shapes and weights, it reacts differently according to your natural body curves. It reduces your partner's motion transfer so that you can get a good night's sleep.
- Anti-static ticking: The use of fabric interwoven with carbon threads that discharge body static effectively reduces your tension by absorbing body static and releasing it into the air.
Plus, you don't even have to worry about cleaning the mattress yourself, thanks to Coway's 7-Step Mattress Care Service
Cleaning a mattress is super ma fan, but it's also important to make sure that you're sleeping on one that is clean and hygienic. No one wants to sleep on a mattress that's all gross and dirty, ewwww.
To ensure that your mattress is kept at the optimum hygiene level, Coway's 7-Step Mattress Care Service includes the following:
- Step 1: Dust Level Measuring
- Step 2: Frame Cleaning
- Step 3: Frame Wiping
- Step 4: Side Edge Cleaning
- Step 5: Mattress Cleaning
- Step 6: Dust Mite Repellent
- Step 7: UV Sterilisation
Best of all, the comprehensive cleaning service is free*!
Alternatively, you can also choose to subscribe to only the Coway Mattress Care Service. With this, you can get Coway's professional Homecare Technicians to clean your mattress of any brand, giving you peace of mind and refreshing comfort.
*The monthly subscription scheme gives you a free five-year mattress care service, while the outright purchase gives you a free one-year mattress care service.
Start enjoying a better sleep with Coway's PRIME Series mattress today! Click here for more details and to check out the prices.
Read more of our other #lifestyle stories:
Got some cool brand news to share?