McD's Of The Future Opens Up And It Looks Nothing Like The Fast Food Chain We Grew Up With
It serves generous helpings of asparagus and quinoa.
By John Lim — 04 Jan 2016, 04:58 PM
If you think McDonald's is all about unhealthy fast food using preservative-laden ingredients, you might want to think again!
The world renowned fast food chain has opened McDonald's Next in Hong Kong, which has been dubbed as the McDonald's of the future.
The concept store has opened up in Hong Kong's busy Admiralty business and shopping district, featuring a huge salad and dessert bar, table service, and a modern, minimal dining area with mood lighting.
The sleek restaurant, located in the busy district of Admirality features a huge salad bar (that serves asparagus and quinoa), table service and a modern dining area with moody lighting! So hipster, right?
The concept restaurant, located near Admirality station in Hong Kong, has been specially designed by an Australian based company, Landini Associates, in a bid to compete with other higher-end burger restaurants.
McDonald Next’s design is clearly impacted by the growth of modern, fast-casual chains. The restaurant is spacious, brightly lit with trendy lights, and covered in metallic surfaces. Customers order at what the company calls a “theater kitchen,” a glass counter that showcases ingredients.
businessinsider.my
The Sydney-based design company said the grey-walled restaurant is "an experiment in non-design". "The colourful graphic environments that became the signature for McDonald's internationally, are now replaced with a simpler, quieter and more classic approach.
The redesign doesn't stop at the decors! Product packaging and staff uniforms have also undergo some pretty awesome changes.
The servers at Mcdonald's Next have replaced the standard yellow and red for a sleek all-black and grey uniform. The central kitchen is also exposed and set behind a glass counter, where customers can see the whole food preperation process.
As you can see, it has been stripped of much of the accustomed red and yellow branding.
Upon entering the establishment, you can order and customize your item through a touch-screen monitor.
Calling it “Create Your Taste” experiment, you can then pick up your food at the counter when it’s ready, or an employee will bring it to your seat.
The concept restaurant features the Create Your Taste touchscreens that are already in some branches around the world. The experiment has been piloted in San Francisco and New York.
metro.co.ukSalad in McDonald's. The future is definitely here, guys.
To provide more convenience and comfort for customers, there are water dispensers and phone chargers on every table!
Now you won't have to worry about not being able to 'check in' because of a flat battery.
Image via Hong Kong NaviSome 70-odd seats come equipped with charging stations and micro USB cords, Apple Lightning cords and pre-Lightning iPhone cords. There are also water dispensers if you wish to take a break from drinking Coke.
Landini Associates are now working on other similar “McDonald’s Next” restaurants in Australia, China, Singapore and at other locations in Hong Kong. Fingers crossed for one to open in Malaysia too!
