Boost Your Confidence With NIVEA's All-New Premium Fragrance Deodorant That Lasts All Day

The deodorant can also help brighten and smoothen your underarm skin!

Cover image via SAYS

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Beauty brand NIVEA recently launched a new brightening deodorant range, the NIVEA Extra Bright Premium Fragrance deodorant

The new NIVEA Extra Bright Premium Fragrance deodorant range provides additional benefits of brightening and smoothening the underarm skin, on top of having a lasting premium fragrance scent that will keep you feeling amazing and beautiful all day.

If you're looking for a deodorant that will help lighten and smoothen your underarms, as well as help them stay fresh and smell amazing throughout the day, then this deodorant is a good choice.

The NIVEA Extra Bright deodorants come in three signature scents to satisfy everyone's preference — Velvet Romance, Fresh Lavier, and Miracle Sweet!

Image via SAYS

Apart from having a premium perfumed fragrance that lasts up to 24 hours, the NIVEA Extra Bright deodorant also contains 10X vitamin C*, which helps you brighten and smoothen your underarms. It's also formulated with 0% alcohol, making it gentle on your skin. 

Love floral scents? The Velvet Romance variant features the smell of Peony flowers that exude a sexy and irresistibly mysterious scent.

If you prefer sweet scents, the Miracle Sweet variant features the smell of sweet pear that will help give off a balance of charming and romantic scents.

Last but not least, those who prefer fresh scents can go for the Fresh Lavier variant that offers the smell of aqua breeze which will radiate cheerful and energetic scents.

Plus, the deodorant also comes in roll-on or spray.

*In vitro test conducted by Givaudan International SA, February 2022. 10X more vitamin C compared to Extra Brightening Spray. Vitamin C derivative.

Country Manager of Beiersdorf Malaysia and Singapore, Ng Hock Guan, expressed that NIVEA's aim with this range is to combine their expertise in both skincare and personal hygiene to formulate deodorants that provide specific care for underarm skin

Mr. Ng Hock Guan, Country Manager of Beiersdorf Malaysia and Singapore shared his sentiments at the launch event.

Image via NIVEA (Provided to SAYS)

"The introduction of the NIVEA Extra Bright Premium Fragrance deodorant range is a direct result of our research and feedback received from many women from all walks of life. We found that 90% of women feel more confident when wearing fragrance compared to when they went without.

"Women want to have that confidence boost knowing they smell and look their best, while not neglecting the basic personal hygiene needs," he added.

Many local celebrities and influencers from the beauty and personal care industry like Amyra Rosli, Sweet Qismina, Nabila Razali, Cherry Quah, Elecher Lee, and Nana Bebu were present at the launch event of the new NIVEA deodorant

Sweet Qismina, Nabila Razali, Amyra Rosli, Cherry Quah, Nana Bebu, and Elecher Lee shared their personal experiences and favourite variants from the all-new NIVEA Extra Bright Premium Fragrance deodorant range that complement their lifestyle.

Image via NIVEA (Provided to SAYS)

Malaysian actress Amyra Rosli said, "I love the scent of the Velvet Romance variant. The floral scent of peony makes me smell and feel irresistibly mysterious and it compliments my lifestyle. It really scents me up and to my surprise, I get questions from people asking me about the fragrance I am using.

"As I am constantly juggling many commitments and always on the go, I appreciate things that are easy to use, practical, and provide multiple benefits just like the NIVEA Extra Bright Premium Fragrance deodorant, which has now become my everyday go-to fragrance. It not only uplifts my confidence effortlessly, but also helps me stay fresh throughout the day while nourishing my underarm skin at the same time," she added.

Meanwhile, Malaysian singer and actress, Nabila Razali, said that she preferred the Fresh Lavier variant.

"I personally like the Fresh Lavier variant with the aqua breeze scent, which keeps me feeling pleasant all day long. Additionally, it does make a difference in boosting my confidence on and off stage!" said the singer.

Want to try out the NIVEA Extra Bright Premium Fragrance deodorant? You can find it at any nearby Watsons store, pharmacy outlets, or online at NIVEA's official store on Shopee and Lazada.

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