Recently, HOMESOY launched their Street Art Campaign as part of their initiative to promote the appreciation of arts amongst the young generation
To turn it into a reality, they enlisted the expertise of a famous local artist, Mr. Chin Choon Yau to help create a piece of the street art in Penang and Ipoh respectively. The talented artist comes with years of experience under his belt.
HOMESOY also invited art students from two renowned schools in Penang and Ipoh to participate in the completion of the murals
Here are the locations of the wall murals:
What inspired the HOMESOY Street Art Campaign was the association between the rustic style of the wall murals, and the traditional, authentic nature of home-made soya milk
Keeping true to their down-to-earth brand identity, HOMESOY is reaching out to people with these street art pieces to bring back fond, nostalgic memories.
The street art pieces managed to attract the attention of both locals and tourists alike, even before they were completed
Now completed, you can check out the wall murals and take part in the HOMESOY ‘Strike a Pose & Win’ Contest, starting 1 August until 30 September 2016