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Kuching's New Viral Chicken Rice Stall Takes Flight With Airplane-Themed Meals

Even the staff are dressed in pilot uniforms.

Cover image via 126 LAKSA (Facebook)

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A new chicken rice stall in Kuching, Sarawak, is capturing attention with its unique airplane-themed menu

Located at the 126 Laksa food court, the stall has gone viral, with over 4,900 shares on Facebook.

The stall's English name, No-Show Chicken Rice, is a clever play on its Chinese name, Fang Fei Ji, which uses homophones — characters that sound the same but have different meanings: 'chicken' (鸡, ji) and 'plane' (飞机, fei ji).

In Chinese, substituting "plane" for "chicken" would mean "no-show", matching the English name perfectly.

The airplane theme extends to the menu, with meals named like travel classes:

  • Economy Class: Steamed chicken rice.
  • Business Class: A mix of roasted and steamed chicken.
  • Premium Economy: Fried chicken rice.
  • First Class: A mystery meal priced at RM18, marked with question marks on the menu.
  • Flight + Hotel: A steamed chicken platter for five people.
  • Curry Delay: Another creatively named dish.
There are also "Add-ons for your trip":
- Seat = rice (RM2)
- Travel protection = timun (RM2)
- Baggage allowance = tapau (RM1)
- Adult = steam chicken (RM5)
- Child = crispy chicken (RM7)

Adding to the theme, the stall's tagline is "Everyone can eat," with a logo featuring a chicken-shaped plane.

The staff even dress in pilot uniforms for an extra touch of fun.

People are loving the play on words, with some even adding their own witty comments

Image via Facebook
Image via Facebook
Image via Facebook

One person joked, "Sir, I ordered my chicken rice an hour ago, but it still hasn't come," to which the stall responded, "Sorry bang, due to the bad weather today, curry delay a bit."

Image via Facebook
Image via Facebook
Image via Facebook

For curious customers, the stall revealed in a video that the First Class meal includes a large plate of both steamed and fried chicken.

@noshow.chicken.ri

First class yang semua orang mampu makan! The first class everyone can eat#food #noshowchicken # #viral #chickenrice #pilot #airline

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The stall also has multiple branches, so fans can enjoy this fun dining experience at different locations:

Speaking of marketing strategies, here are some other funny ones to check out:

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