AirAsia Has Been Named China's Most Influential Airline
The Malaysian airline received the award last Friday, 6 January, in Beijing, China.
By Nandini Balakrishnan — 10 Jan 2017, 12:27 PM
AirAsia has been named as 'The Most Influential Airline in China' at the 2016 New Power of Travel Awards in Beijing on Friday, 6 January
Hosted by Sina Travel and Youku Travel websites, the awards review the development and trends of China's travel industry.
AirAsia released a statement yesterday, 9 January, saying that Sina is the world's largest Chinese-language web portal and Youku is one of China's leading top video and online streaming platforms.
The Chinese travel awards committee commended AirAsia for their young, passionate and creative brand image that has managed to capture the attention of free and independent travellers in China
"The two websites evaluate travel-related companies and products based on the content and readership by over 800 million people who visit it.
"The awards honour outstanding companies and products as voted by users, and provide travel guides on airlines, hotels and destinations for travellers," read the statement, as reported by Bernama yesterday, 9 January.
Commenting on the airline's latest award, AirAsia's North Asia President Kathleen Tan, explained that they are constantly striving to provide the best travel experience for the travellers in China
Dedicating the award to their 1.3 million Sina Weibo followers and 300 million guests, AirAsia stressed that the award would not be possible without the support and feedback of these loyal followers.
"This award would not be possible without their strong interaction, feedback and support, and the fact that it signifies the approval of Chinese netizens makes it so much more important to us."
"China is an incredibly dynamic market and we want to deliver an even better travel experience to our fans in China. This includes information on where to find the best food, hidden gems and great travel destinations where amazing memories can be made.
"In line with this, we are working hard with our travel tourism partners and local governments to bring the world to China and vice versa," she added in the statement.