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Your 'For You' page is likely flooded with self-proclaimed millionaires promising financial freedom in mere minutes
While these "finfluencers" have long dispensed investment hacks without much oversight, the free-for-all is officially over.
Effective 1 November, 2025, the Securities Commission Malaysia (SC) rolled out strict new guidelines requiring online personalities to obtain a licence before promoting capital market products.
The consequences are severe for those who fail to comply with the revised regulations.
Failure to obtain the necessary licence or registration from the SC is a serious offence, carrying a fine of up to RM10 million, a jail term of up to 10 years, or both
Malaysian Financial Planning Council (MFPC) International Development Committee chairman Anuar Shuib noted that this regulation is long overdue to protect the public from unsubstantiated claims.
"Because when you are sharing about personal finance, it's not just for fun. It can lift a person up, bring them down, or even destroy their wealth," Anuar said to Malay Mail.
It is important to note that the guideline allows for exceptions; purely educational content regarding factual information is still permitted, provided it doesn't push specific investment positions
Moving forward, advertisements must be clearly distinguishable to consumers, ensuring you know exactly when you are being sold a product versus receiving general education.
MFPC deputy president Phang Kar Yew emphasised that this creates a healthier ecosystem where client-centred advice prevails.
"Being licenced is one thing, but licensed individuals must also be mindful of what they share publicly, as giving financial advice comes with a duty of care," Phang said.
