Google Rolls Out Adverts On AI Mode In Malaysia

Advertisers can now purchase ad placements to reach users in Malaysia.

Cover ImageCover image via NSTP & Sukhbir Cheema / SAYS

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Google has announced that it will expand the display of ads in its AI Mode feature to several countries, including Malaysia

AI Mode is a feature within Google Search that allows users to ask questions and receive AI-generated answers before displaying any web links.

Google found that users are now spending more time conducting searches using AI Mode compared to standard searches.

The feature is also said to make it easier for users to understand a topic compared to a regular search.

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Image via Sukhbir Cheema / SAYS

With usage of this feature growing, Google now intends to monetise it by integrating ads

The ad feature will roll out in phases, and advertisers can already purchase ad slots to target users in Malaysia.

Besides Malaysia, this same feature is also being introduced in India and Singapore.

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