JD Sports Launches 'UP YOUR GAME' Campaign With Exclusive Giveaways For 'MLBB' Fans
These include gift cards, in-game Diamonds for Mobile Legends: Bang Bang, as well as JD Sports products and shopping rebates.
By Syazwan Bahri — 27 Aug 2024, 04:20 PM
JD Sports has announced its official partnership with Mobile Legends Professional League (MPL) Malaysia Season 14 and MPL Singapore Season 8 through the 'UP YOUR GAME' campaign
This collaboration aims to inspire esports enthusiasts to elevate their game, both in the virtual arena and through fashion.
The 'UP YOUR GAME' campaign will merge the worlds of fashion and esports, offering fans a range of exclusive giveaways. These include gift cards, in-game Diamonds for Mobile Legends: Bang Bang, as well as JD Sports products and shopping rebates.
JD Sports will sponsor both online and offline activations for MPL Malaysia Season 14 and MPL Singapore Season 8 as the Official Esports Partner
The brand will also serve as the Official On-Ground Partner and Official Thai Broadcast Partner for the upcoming M6 World Championship in Malaysia, scheduled to take place at the end of the year.
MPL Malaysia, the country's most popular and longest-running esports league, recently concluded its 13th season
According to EsportsCharts, that season became the most-watched ever, with 631,186 Peak Concurrent Viewers (PCV). The league is home to Selangor Red Giants, which recently won the prestigious MLBB Mid Season Cup 2024.
MPL Singapore is Singapore's only esports league and has recorded consistent audience growth each season, with Season 6 achieving 67,407 PCV.This year, two MPL Malaysia teams will compete in the M6 World Championship.
