Watch The Trailer For Apple's First-Ever Immersive Short Film For Vision Pro
'Submerged' is directed by Oscar-winner Edward Berger.
By Sukhbir Cheema — 09 Oct 2024, 03:59 PM
Apple has announced the release of its first scripted short film specifically designed for the Apple Vision Pro
Marking a new chapter in immersive storytelling, the film, titled Submerged, is directed by Oscar-winner Edward Berger.
Berger's film offers Vision Pro users a groundbreaking viewing experience using Apple's cutting-edge immersive video technology.
The official trailer was posted on Apple's YouTube channel on 8 October.
In the trailer for Submerged, Berger said the film will make Vision Pro audiences feel like they're part of the film
"Everything we're doing here is the first time that anyone's ever done it," Berger said.
Berger said when audiences put on the Apple Vision Pro, it changes the way people think about creating a story.
"It's a wonderful new medium that just expands the horizon of storytelling. Because you're not watching a movie anymore, you're inside the story."
Submerged follows a World War II submarine crew facing a terrifying torpedo attack, allowing viewers to step into the action rather than simply watching it unfold
The short film, set to be released on 10 October, will be available for free, exclusively to Vision Pro users.
This move signals Apple's continued push to position its Vision Pro spatial computer as a game-changing device, despite slow sales in the US and lukewarm reception internationally.
By emphasising the entertainment capabilities of the device, Apple hopes to entice users to see the Vision Pro not just as a tech gadget, but as a tool for experiencing film, work, and creativity in entirely new ways.
The trailer also provided glimpses of the Apple Immersive Video format, described as a "remarkable media format"
The Apple Immersive Video format uses ultra-high resolution 3D video and Spatial Audio to fully envelop viewers in the story, possibly revolutionising TV series and filmmaking.
As Apple continues to develop this new medium, Submerged could be the first of many films designed to make full use of the immersive power of the Vision Pro.
Whether it will succeed in changing the industry remains to be seen.
