d Conference & d Awards 2024 Happening Next Week, With Special Programme For Uni Students

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Organised by the Malaysian Digital Association (MDA), the annual two-in-one event celebrates digital ideas and innovation.

While the d Conference brings together highly established industry leaders to elaborate on the best case studies and share ever-changing trends in the digital space, the d Awards celebrates talents and brands that embrace digital technologies.

The theme of d Conference and d Awards 2024 is 'Unleash Possibilities', a nod to the industry's eagerness to create and optimise opportunities in the pursuit of digital excellence.

"It is more than a theme; this is the state of our lives and the industry that we work in. Our goal this year is to brainstorm, debate, and discuss the possibilities of bringing the best out of technology and people in our trade," said Pranav Jha, Organising Chairperson of MDA d Awards & d Conference 2024 and Head of Performance Media, GroupM Malaysia.

Attendees of the d Conference 2024 can look forward to a keynote presentation on 'Navigating Disruption and Staying Relevant in Shifting Digital Landscape'. Additionally, a selection of panellists will take the audience through topics of specific relevance and immediate applicability.

One of the highlights will be the ASEAN panel moderated by MDA President Eileen Ooi. In this panel, she'll be speaking to prominent representatives from industry bodies and a tech company in the region. They will share best practices and lessons learned for all to tap into digital opportunities.

Throughout the d Conference 2024, close to 40 experts will sit in the eight panels to shed light on various topics. This includes building brand and consumer trust, data handling, sustainability, leadership, artificial intelligence (AI), and metrics and measurement.

There will also be three debate sessions, promising a dynamic exchange of views among digital practitioners on leading behaviour change, AI's impact on human potential, and brand-led content versus creator content.

Get excited to hear from speakers from Meta, Adzymic, Astro, AnyMind Group, and Tiktok, who will address issues such as AI-enabled consumer engagement, AdTech in the post-cookie era, small screen strategy, consumer journey, and modern marketing.

Adding to the excitement is the fact that d Conference will be launched by Malaysia's very first AI announcer – DJ Aina Sabrina from Fly FM.

In line with the event theme, d Awards 2024 is all about celebrating the diverse possibilities created by brands, agencies, publishers and tech companies using digital technologies.

MDA is looking for innovation in the designing and execution of marketing digital campaigns, which leads to a difference in the way the consumers perceive and consume brands.

A total of 384 entries — a 50% increase from 2023 — will vie for 26 titles, and winners will be announced on the night of 21 June.

"We have tried to bring a sense of newness to our event this year with the introduction of new award categories such as Best Use of DOOH (digital out-of-home) and Best Use of OTT (over-the-top)/Connected TV in any Malaysian media or digital awards," said Pranav.

Open to university groups, the programme invites university student groups to showcase their thinking by developing a product or service idea using technology (AI, GPT, app, website, Web 3.0 application, coding, SQL, etc).

The product or service idea should demonstrate a clear benefit for the target audience.

In addition to the opportunity to attend d Conference and d Awards 2024 and rub shoulders with digital professionals, the top five teams will be invited to attend a half-day workshop at Google's office in Kuala Lumpur.

MDA president Eileen Oi said, "MDA Digital Conference and Awards plays a key role in our mission in shaping the growth of Malaysia's digital economy and talents by bringing forth new revelations of digital disruptions and new insights and celebrates Malaysia's finest digital work and talents.

"Our inaugural event has grown from strength to strength over the years, with an expected 400 number of attendees at the conference this year with notable speakers from all over Asia and supported by MDEC.

"We will witness Malaysia's best of the best in great digital marketing work and talents during the 5th d Awards night on 21 June with a total of 23 awards. It is truly an exciting time to be in the digital industry in Malaysia, so come join us at MDA d Conference & Awards 2024!"

Entry fees to d Conference only are RM1,200 per pax (exclude SST, non-HRD Corp claimable). There will be no access to d Awards for ticket holders of this category.

A limited bundle package of 10+1 tickets is available upon enquiry. The free ticket does not include access to d Awards.

d Conference and d Awards 2024 is made possible by gold sponsors Omnia and Astro, silver sponsor AnyMind, and bronze sponsors Adzymic and Teads, with TikTok, Taboola, and Google as supporting partners.