US Content Creators Are Jumping Ship To Xiaohongshu As TikTok Ban Looms
Xiaohongshu is a Chinese social media platform known in English as Red Note.
As TikTok faces a looming shutdown in the US, American content creators are migrating en masse to Xiaohongshu
Xiaohongshu is a Chinese social media platform known in English as Red Note.
The app, which blends the visual appeal of Instagram with Pinterest’s organisational flair, soared to the top of Apple’s App Store downloads on 13 January.
TikTok influencer Jen Hamilton, who boasts 3.9 million followers, announced her move with a touch of irony in her recent video.
"Oh, you don’t want the Chinese to have our very sensitive personal data? We will drop it off directly!" she quipped in a video, poking fun at the controversy surrounding TikTok's ownership.
Image via Wikipedia
The US government has alleged that TikTok, owned by Beijing-based ByteDance, poses a national security risk
US claimed it facilitates data collection and propaganda.
Last year, legislation was passed demanding ByteDance sell TikTok or face a ban, with the deadline set for 19 January.
Both ByteDance and the Chinese government deny the accusations, but the debate has sparked broader concerns about data privacy and freedom of speech.
For many TikTok creators like Hamilton, privacy concerns seem negligible
Despite Xiaohongshu being predominantly Mandarin-focused, its novel design and fresh audience appeal seem to outweigh language barriers for curious Americans.
With TikTok commanding around 170 million users in the US, the platform's upheaval is opening doors for rivals — ironically, one tied to the same geopolitical tensions.
The shift highlights an unusual paradox: as some Americans scrutinise Chinese tech, others are embracing it anew, drawn by a desire to sustain their digital influence.
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