Is your child getting the right nutrition?
It is important to ensure that your child is consuming the right kinds of food to promote their development at a young age. While foods that are rich in essential vitamins and minerals contribute to their growth, probiotics and prebiotics are also beneficial for your child's digestive health.
So, what exactly are probiotics and prebiotics anyway?
Probiotics are "good bacteria" that provide health benefits when consumed in adequate amounts. They aid in digestive health, as they help your intestines break down food. They can be supplied to the daily diet via fermented food such as yogurt, kombucha and tempeh.Whereas prebiotics are a type of fibre that is selectively digested by the bacteria found in your gut. Its purpose is to stimulate the growth of good bacteria. Consuming fibre-rich foods such as fruits, vegetables, and whole grains can boost your prebiotic intake.
Synbiotics are a mixture of probiotics and prebiotics that are beneficial to your body. This is why this combination works well for the body, as prebiotics acts as food for probiotics by boosting the growth of good bacteria in the gut.
With this in mind, Danone Malaysia has launched a new and improved formulation for their leading milk brand AptaGro, which contains one billion probiotics^ and a unique mix of prebiotics!
From Europe’s No 1* company in milk formula for children, AptaGro is specially formulated with ActiveDuoBio+, which is a combination of good bacteria (probiotics) and fibre (prebiotics).
AptaGro contains the strain of probiotic B.breve M-16V, which is well accepted by the human body. It boosts the growth of good bacteria and reduces the growth of bad bacteria in the gut. The combination of this probiotic and the prebiotic unique mixture, GOS/IcFOS (9:11), is meant to support your child's body so they can grow strong and resilient.
^ 1 billion (1x10⁹ cfu) of probiotics from 100g milk powder
* Source: Euromonitor International Limited, Packaged Food 2021ed, Groupe Danone in the growing up milk formula category (for children aged 13 months onwards), value sales RSP, 2020 data. Nutricia part of Groupe Danone.
Additionally, it contains the highest Docosahexaenoic Acid (DHA)**, a nutrient that is essential to a child’s brain and learning development
Thanks to over 40 years of pioneering research, AptaGro is Danone's most advanced growing up milk formula in Malaysia.
With this new formula, parents can rest assured that their kids will be supplied with good bacteria and nutrients in their everyday diet to support their overall development for a stronger body.
** AptaGro consists of 101mg/100g DHA, the highest among all cow’s milk based growing up milk brands in Malaysia as of April 2021.
During the launch of AptaGro, Vera Saw, the Country Manager of Danone Malaysia, stated that she believes a healthy start plays an important role in determining the success of a child's future
"Since immunity has become a priority, and resilience a crucial quality in today’s world, Danone endeavors to support parents in their journey to adopt healthier eating and drinking choices for their toddlers, and has been chosen more than two million times by mums in Southeast Asia¹," she said.
¹ Referring to brands under Danone Nutricia Early Life Nutrition, estimates based on Kantar Worldpanel Division’s survey across 3,700 mothers with child aged 1-3 years old in Indonesia, Thailand and Vietnam Ho Chi Minh and Hanoi between January and December 2019.
In a survey conducted with mums through the Home Tester Club, 100%² of users believe that AptaGro’s combination of Prebiotics and Probiotics and important nutrients provide good nutrition that help support their child’s immune system³
Plus, a study conducted among 767 Asian and European toddlers demonstrated that 23% of the group who drank growing up milk with prebiotics and Long chain Polyunsaturated Fatty Acids (LcPUFAs) had zero episodes of infections. Meanwhile, only 17% of toddlers who drank growing up milk without prebiotics and LcPUFA had zero episodes of infections.⁴
²Based on opinions and perspectives of mothers
³ Survey conducted by Home Tester Club between 18th Sept 2020 and 30th Oct 2020 with 254 Home Testers.
⁴ Chatchatee, P., Lee, W., Carrilho, E., Kosuwon, P., Simakachorn, N., Yavuz, Y., Schouten, B., Graaff, P. and Szajewska, H., 2014. Effects of Growing-Up Milk Supplemented with Prebiotics and LCPUFAs on Infections in Young Children. Journal of Pediatric Gastroenterology & Nutrition, 58(4), pp.428-437.
Find out more about AptaGro on their website
The information provided is for educational and communication purposes only and it should not be construed as personal medical advice. Information published in this article is not intended to replace, supplant or augment a consultation with a health professional regarding the reader’s own medical care.
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