AirAsia Launches Donation Drive For Underprivileged Families And Frontliners This Ramadan
'Give with Ikhlas' will provide meals for the less fortunate while supporting local businesses and frontliners.
By Laila Zain — 22 Apr 2020, 12:44 PM
AirAsia is launching 'Give With Ikhlas', a public digital donation initiative that offers a transparent, safe, and secure platform for individuals or organisations to help others during Ramadan
This donation initiative is carried out in collaboration with Yayasan Amanah Assofwah Almalikiyyah, which will use the funds to feed the less fortunate and frontliners whilst supporting local businesses.
The donations will go to underprivileged families, refugees, and non-profit organisations that run soup kitchens and orphanages
Meanwhile, a portion of funds will be used to supply iftar meals to frontliners on-duty such as medical officers, the police, army, and more.
Here are the key missions for Ikhlas:
Ikhlas Kamarudin, Head of Ikhlas.com said, “Ramadan will be very different this year but the one thing that will not change is the spirit of giving"
The project aims to provide an opportunity for Malaysians to come together and help those in need during an incredibly important time of the year.
“We aim to provide basic necessities to 5,000 families and iftar meals to at least 20,000 individuals during the month of Ramadan. We will be purchasing supplies from at least 100 local SME merchants in order to support their livelihood and businesses in this challenging period,” he added.
Visit Givewith.Ikhlas.com to make a donation.
‘Give with Ikhlas’ is part of the AirAsia Group’s larger #InThisTogether campaign
Ikhlas.com is a brand new line of business under AirAsia.com that mainly caters to Muslim travellers. The platform is scheduled to launch in June 2020 and aims to help Muslims around the world practise their faith and religious obligations in areas including Umrah, Qurban, and Syariah-compliant lifestyle.
For further details, updates on the donation drive and upcoming initiatives, check out Givewith.Ikhlas.com, and follow them on Instagram and Facebook.
