IKEA Is Discontinuing Its Printed Catalogue As The Company Goes Digital
IKEA has decided to stop printing its annual catalogue as they move to online alternatives
IKEA's online sales increased by 45% last year. The online version of the catalogue has gradually made the printed version obsolete.
The very first edition of the catalogue was put together by IKEA's late founder Ingvar Kamprad back in 1951
The circulation of the books peaked in 2016, when 200 million copies in 32 different languages were distributed worldwide.
"For 70 years it has been one of our most unique and iconic products, inspiring billions of people across the world," said Gruss.
"Turning the page with our beloved catalogue is emotional but rational," he added.
"Now it's time to say goodbye to the catalogue as we embark on our next journey filled with new firsts," IKEA Malaysia's statement reads.
The last catalogue to be printed will be the 2021 version