PDRM Shuts Down Shah Alam Store After Crowds Swarm It For RM1 Baju Raya
"It is estimated around 500 people flooded the store to claim the promotions," said the Shah Alam district police chief.
Over 500 people swarmed a clothing store in Section 7, Shah Alam on Sunday, 2 April, after the store reportedly announced that it would be selling 100 baju Raya for RM1 and giving away 50 kurtas for free
According to a statement by Shah Alam district police chief ACP Mohd Iqbal Ibrahim, the store had announced the promotion for its Hari Raya collection on its social media accounts.
Videos showing crowds swarming the store before its opening time quickly went viral on social media on Sunday morning, and the police were alerted of the situation at 10.30am.
"It is estimated around 500 people flooded the store to claim the promotions. The crowds were pushing, shoving, and causing public disorder," he said.
For safety reasons, the police decided to close the store at 11.45am.
Mohd Iqbal said the store agreed to stop operations as it had failed to control the crowd even after policemen had turned up at the scene
In one of the clips on TikTok, shoppers can be seen barging into the store as soon as its doors opened, which left security guards struggling to maintain control.
New Straits Times reported that one guard was injured during the incident and was seen being escorted away from the crowd by a colleague.
The videos went viral with netizens criticising the store for not planning ahead and the customers for not behaving appropriately
However, the police, instead, cautioned business owners against advertising promotions that may "confuse the public".
"The public is also advised to not be so easily influenced by promotions that may be held during this festive season," said Mohd Iqbal.