Menu Rahmah: Shah Alam Trader Chooses To Sell Durian For RM5 A Pack
With the introduction of the Menu Rahmah initiative at food outlets nationwide, a trader in Shah Alam, Selangor, has decided to extend the RM5 concept to his fruit stall
According to New Straits Times, Khairul Fahmy Yasin, who runs Durians Atok at Jalan Kebun Kampung Batu 7, said the Menu Rahmah concept should not be limited to just food and beverages at restaurants and eateries.
The 45-year-old stall operator believes that other businesses should also take the opportunity to market their products under the Menu Rahmah banner so everyone could enjoy some savings, especially the B40 income group.
Khairul himself introduced 'Durian Rahmah' at his stall last week, selling 300g to 400g of durian in a pack for only RM4.99
The trader said he did not expect the offer to attract the attention that it did, drawing customers from as far as Johor to his stall.
"The first day I introduced RM4.99 a pack, I managed to sell 50 packs in just 10 minutes. I was pleasantly surprised. Previously, I sold for RM8 to RM9 per container," he said.
"[On Wednesday], 600 packs of Durian Rahmah were sold, and we may increase the quantity if demand increases."
Each RM4.99 pack contains a mixture of kampung durian and D24
He added that interested customers can buy the packs by physically visiting his stall from 2.30pm every day because, as for now, he is not taking any orders or deliveries.
Also, to ensure that as many people as possible get to enjoy the deal, he said each customer is only allowed to buy two packs at a time.
Khairul also sells other types of durian at his stall, as well as durian cendol at RM4 a bowl.
The Menu Rahmah initiative was launched by the Ministry of Domestic Trade and Cost of Living to help low-income households: