A recent video by Tourism Malaysia has gained worldwide recognition in the International Telly Awards 2020
The awards, established in 1979, honours video and television content, and receives over 12,000 entries from countries across five continents.
Tourism Malaysia's travel video, titled Discover Breathtaking Malaysia 2020, won the Silver Award for Non-Broadcast under the Travel/Tourism category 2020 in the 41st Annual Telly Awards.
The video, published on YouTube last Thursday, 4 June, was picked up by the New York-based Telly Awards Judging Council, which comprises of over 200 executives from television networks, production companies, agencies, and video platforms worldwide, reported The Star.
The Silver Award is the highest in the category, and is awarded to six contestants.
Tourism Malaysia director-general Datuk Musa Yusof hopes that the recognition will reinvigorate domestic travel as interstate travel restrictions are eased amidst the Recovery Movement Control Order (RMCO)
"This international recognition only serves to prove that Malaysia has what it takes to boost its tourism sector again, hopefully soon," said Musa Yusof.
He added that the tourism board has the resources to attract urban and IT-savvy travellers around the world and the latest promotional video is the best way to do it.
"We are proud to showcase the beauty of Malaysia, and what better way to do that in this climate than by utilising our digital assets and giving our global audience a sneak peek through virtual experience," he said.
The Star reported that the video was produced in preparation for the Visit Malaysia Year 2020 campaign, but was cancelled due to the COVID-19 pandemic.
The four-minute long video is packed with a series of montages, featuring two groups of travellers discovering the scenic, historical, and urban beauty of Malaysia
It follows the journey of two tourists as they experience local heritage and luxurious accommodations around the country, such as Gaya Island near Kota Kinabalu, Sarawak Cultural Village in Kuching, a wau bulan workshop in Kelantan, and more.
The couple later meets a group of travellers, who then share street food together in Jalar Alor, Kuala Lumpur.
The video perfectly encapsulates the beauty of Malaysia, which many of us dearly miss after staying at home for almost three months since the enforcement of the Movement Control Order (MCO) on 18 March.
Don't take our word for it.
Netizens have flooded the comments section on YouTube to celebrate the award, as well as expressing how much they miss Malaysia.
"This video has just made me want to travel around Malaysia. Together, we can help recover Malaysia's economy following the COVID-19 pandemic. Support local!" commented a user.
"Great video and congratulations! Makes me wanna #cuticutimalaysia," lauded a netizen.
"Truly breathtaking. Amazing production, videography, catchy song suitable for young travellers, and so many places we can visit. When the COVID-19 lockdown is lifted, do visit Malaysia as your next holiday destination," wrote another person.