Online Babysitting Platform Saw 5X Sales Increase By Using This Digital Marketing Tool

It only took running a single ad campaign to see a boost in sales.

Cover image via Kiddocare (Provided to SAYS)

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Introducing Kiddocare, an online platform that connects parents with trained babysitters

Whether you're a stay-at-home or working parent, sometimes you just need an extra helping hand when it comes to taking care of your little ones.

Made by parents for parents, Kiddocare is Malaysia's first and preferred on-demand babysitting platform that conveniently connects parents with trained and vetted Malaysian babysitters.

Based on your preferred time and location, you'll be able to get a variety of reliable babysitting services that meets your family's needs. This includes short-term bookings such as getting someone to keep an eye on your kiddo while you run errands or something more long-term like a daily sitter.

All you have to do is make a booking via their website or app. Kiddocare services are currently available in Greater Klang Valley and major cities like Seremban and Johor Bahru.

In an effort to spread awareness about their services, Kiddocare ran a digital marking campaign via a digital marketing tool called REV Ad Manager (RAM).

The result? They saw a 5x increase in sales!

From left to right: Muhaini Mahmud, Co-founder of Kiddocare, and Nadira Yusoff, Founder and Chief Executive Officer of Kiddocare.

Image via Kiddocare (Provided to SAYS)

A self-serve platform, RAM is a unique solution that empowers brands and agencies to target audiences based on strategic consumer insights. It is the brainchild of REV Media Group, the leading digital publisher in Malaysia and digital arm of Media Prima Berhad, and Dattel Asia Group, a data analytics and consumer intelligence company.

Kiddocare only ran a single Mobile Sticky Bottom ad campaign with RAM, and saw an above benchmark click-through rate (CTR) of 5%, which led to a boost in sales.

"Love how we were able to identify the right family audience profile and recommendation of the right channels for our ads, which in return got us a 5x increase in sales", said Nadira Yusoff, Founder and Chief Executive Officer of Kiddocare.

She also added, "Access to RAM has allowed us to expand beyond social media ads to ensure our brand reach at a rate that is affordable."

In a nutshell, RAM is a tool that lets you easily and effortlessly create and manage your ads

Powered by artificial intelligence (AI), the platform allows small and medium-sized enterprises (SMEs) to leverage its data to make more informed marketing decisions. By helping you reach your ideal audience, it will help you grow your business and boost sales via effective digital marketing campaigns.

Through RAM, you'll have access to over 35 top authority brands represented by REV Media Group, allowing you to take advantage of their extensive distribution network that reaches out to more than 15 million people each month, which is about 80% of Malaysia's Internet population.

Other advantages of using RAM include:
- Buying into network audiences instead of individual channels
- RAM will recommend and serve the most suitable channels
- Enjoy strategic audience targetting with AI consumer models

All it takes to use RAM is five simple steps:

STEP 1: Create campaign
STEP 2: Create audience
STEP 3: Create relevant creatives
STEP 4: Pay and publish ad (from as low as RM1,000 per campaign)
STEP 5: Get performance report

With this platform, getting your brand out there is no longer a hassle, and won't drain your budget. Most importantly, you'll get the results you desire.

Interested in using RAM to run your own effective digital marketing campaigns beyond social media?

Connect with them via their website to get started.

For more information on REV Ad Manager, check out these stories:

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Image via SAYS

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