TikTok Shop Creator Idol 2025 Is Nurturing Malaysia's Next 150 Top Affiliate Creators

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Creator Idol 2025's five star mentors, Khairul Aming, Eira Syazira, Pinn Yang, Dear Carynn, and Puspa Gomen, have successfully embraced Shoppertainment in the e-commerce space.

From selling out products in minutes to building a thriving affiliate business, these mentors know the game inside out. And now, they're sharing their best-kept secrets with the next generation of TikTok Shop stars.

Mentors took the stage for a panel session, sharing their wins, struggles, and the strategies that helped them turn content into commerce. Then, mentees jumped into roundtable mentoring, where they got to ask their questions for deeper discussions and direct guidance.

Mentees were selected on the quality of their content and their eagerness to learn about the TikTok Shop affiliate ecosystem — proving that success isn't just about numbers, but about passion and strategy.

"Content creation is one thing, but turning that content into a real, sustainable business? That's a whole different game. Through Creator Idol 2025, we're giving these mentees the tools, strategies, and behind-the-scenes knowledge they need to not just be discovered, but to actually build something that lasts," said Khairul Aming.

Essentially, the mentors are covering everything their mentees need to level up their creator journey, across key e-commerce categories including Food & Beverage, Beauty, Health & Personal Care, Fashion, Electronics, and Lifestyle.

During the programme, mentees not only learn from their mentors, but also from each other, exchanging insights and experiences that help them grow collectively.

By the end of the programme, the most promising mentees will embark on an exclusive e-commerce industry field trip with their mentors. It will be a once-in-a-lifetime opportunity to immerse themselves in a global social commerce scene, learn from industry leaders, and bring back insights that could change their game forever.

TikTok Shop's Creator Idol 2025 isn't just about training the next wave of affiliate creators — it's about growing Malaysia's creator economy.

By helping local talents monetise their content, build sustainable e-commerce businesses, and turn passion into profit, this programme is shaping the future of e-commerce.