This Exclusive Collection By Tiger Beer, WWF, And KENZO Was Inspired By 8 Wild Tigers

As shocking as it may sound, the World Wildlife Fund (WWF) estimated that only 3,890 tigers remained in the wild as of 2016. While this is an increase from the 2010 estimate of 3,200 tigers, there is still a long way to go considering there used to be 100,000 tigers in the wild 100 years ago.

This is the second year of a six-year partnership where Tiger Beer joins forces with WWF to help save the tigers. Previously in 2017, Tiger Beer and WWF came together to launch the #3890Tigers campaign with the message that humans can indeed coexist with tigers.

This time around, by roping in emerging artists from Malaysia, Cambodia, Singapore, and the United States, KENZO was able to come up with something truly unique. The Rare Stripes collection showcases 8 different garments, each with a distinct style and an individual story to go with it.

But before the artists even begun their creative process, they needed to get some inspiration.

Guided by WWF rangers, KENZO creative directors and the artists walked through the forest floors of Cambodia where wild tigers used to roam. They also learned about the pressures faced by wild tigers from poaching to habitat loss, and were able to channel those experiences into their artwork.

Some of these tigers were still alive, while others were deceased. But they all had one thing in common—they had a story to tell.

For years, Kamrita was "WWF’s adopted tiger and a symbol of hope for her whole species". The Himalayan tigress was first spotted in 2009, and WWF supporters continued to follow her story of survival and protective motherhood, having nurtured at least five cubs in her lifetime.

Sean Lean's design of Kamrita is very apt, as it showcases three sets of paw prints in different colours, signifying the Himalayan tigress with her two cubs walking through the forest floor.

Hear more about what inspired Sean Lean in the video below.

Just like each tiger has unique stripes, each tiger also has its own story to tell. That's why inside each garment you'll find QR codes inspired by the individual tiger's stripe, allowing wearers to scan the tag and learn more about the real wild tiger behind the design.

On 20 July 2018, Tiger Beer officially unveiled the Rare Stripes collection at the Ginza Six KENZO store in Tokyo. Unfortunately, these extremely limited edition garments can't be bought locally or online.

Kamrita, designed by Sean Lean from Malaysia (Size L, left image)
Filippa, designed by Meryl Smith from New York City (Size M, right image)

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And just stay tuned for our announcement after the contest period ends on 9 August 2018!