BLINKs Can Soon Enjoy These Limited Edition BLACKPINK-Themed OREOs In 2023
BLINKs, there's a new OREO x BLACKPINK collaboration heading our way next year
On 6 December, Mondelēz International, the multinational confectionery, beverage, and snack company that produced OREO, announced that they'll be launching a BLACKPINK-themed OREO in February 2023.
The Marketing Head for OREO SEA and Indonesia for Mondelēz International, Vikram Chandratrey said in a press release that, "We are thrilled to announce the biggest partnership of OREO and BLACKPINK in Asia. Music is a key passion point and a great platform to spark playful connections with out consumers. We look forward to bringing millions of OREO fans and BLINKs together to create moments of play."
The OREO sandwich cookie will be an exclusive for Asian markets
The new limited edition product will be rolled out in stages in locations that include Indonesia, the Philippines, Thailand, Malaysia, Singapore, Vietnam, and South Korea. It will feature two distinctive BLACKPINK-inspired variants of the OREO sandwich cookie.
More details like OREO x BLACKPINK activities and contests for fans will be revealed soon. At the same time, collectors of BLACKPINK memorabilia can look forward to this collaboration to add these limited edition items in their collections.
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