FMT And Mart Expo Team Up To Boost Art Tourism In Malaysia Using NFTs
Earlier today, 2 June, Free Malaysia Today (FMT) announced its collaboration with Mart Expo to give Malaysian art tourism a boost through the use of Non-Fungible Tokens (NFTs)
FMT is one of Malaysia's top news portals, while Mart Expo is a network of artists from around the world. Together, they'll be working on providing artists with opportunities to showcase their artwork, such as paintings and calligraphy, both online and offline.
The FMT-Mart Expo collaboration will showcase over 500 artworks from 100 artists. Of those 100, half of the selected artists will be Malaysian.
The collaboration was launched by Minister of Tourism, Arts, and Culture Dato Sri Hajah Nancy Shukri at an event in Petaling Jaya
Also in attendance at the launch was newly minted Ministry of Tourism, Arts, and Culture secretary-general Dato Saraya Arbi, as well as 15 ambassadors and diplomats from Argentina, Azerbaijan, Belgium, Croatia, Cuba, the Netherlands, Namibia, Senegal, Kuwait, Iran, Ghana, and Tajikistan.
The FMT Accelerator programme, which seeks to invest in startups and artists in the region who have great potential, was also launched at the event. Through this, the artists' works will be minted into NFTs and made available to the global digital market.
"Artists have a significant role in our society and that's why we always measure the success of a civilisation by how well they treat its artists," said founder of Mart Expo Globe Sdn Bhd, Mohsen Golshiri
When speaking about how his organisation helps and supports artists globally, he said, "At Mart Expo, we identify and promote selected artists of diverse cultural backgrounds. We make art accessible to everyone by having thousands of artists on our platforms with various types of artworks and prices."
He also added that Mart Expo's Instagram account receives thousands of requests from artists.
Meanwhile, Dato Sri Nancy said the government was keen to see how new technologies like NFTs could be leveraged as an alternative platform for artists
"The pandemic has left them without an audience or platform to continue their work. We welcome initiatives to promote tourism using art so that we can monetise art in a bigger and better way, even to the extent of promoting art globally as an export market.
"I believe the collaboration can bring foreign art buyers into Malaysia and showcase our artists and their works in the international arena," she commented.
Additionally, she added that the collaboration would complement the government's efforts to help artists, including its Buy Art Malaysia Programme. Held in conjunction with the ministry's Aspirasi Keluarga Malaysia goals, the programme helped 33 art gallery operators in their efforts to recover from the pandemic.
At the same time, the government is providing matching grants for the tourism, arts, and culture sector, amounting to RM50 million.
Finally, FMT managing director Azeem Abu Bakar shared his excitement over the news portal's collaboration with Mart Expo
"As the largest English language news portal in Malaysia, FMT is committed to bringing added value to this amazing community.
"We are cognisant of the fact that many tech-related markets are currently experiencing some volatility, we firmly believe that the underlying technology and fundamentals of NFTs will continue to offer a net positive impact to artists worldwide," he said.
FMT and Mart Expo invite all Malaysians to join them on this adventure to meet their artists, enjoy their work, and learn more about the world of art and NFTs
Read more of our latest #news stories: