Coway Malaysia Unveils New Brand Identity Along With Air Conditioner & Massage Chair

Coway first entered the Malaysian market in 2006.

Cover image via Coway (Provided to SAYS)

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Coway Malaysia unveiled its refreshed brand identity during the Brand Renewal event held at The Space, Menara Ken TTDI, yesterday, 17 May

(From left) Kyle Choi, Managing Director of Coway Malaysia | Head of Asian Region Business Units; Mira Filzah, brand ambassador of Coway Malaysia; Ryan Jung, Head of Marketing and Education Division of Coway Malaysia.

Image via Coway (Provided to SAYS)

The brand renewal initiative is in conjunction with its 17th anniversary and marks Coway's continuous commitment in elevating the quality of life through innovative products and heartfelt services.

During the Brand Renewal event, key representatives of Coway Malaysia shared about the brand's journey and evolution since entering the Malaysian market in 2006. 

While Coway started its journey with water purifiers and air purifiers, the company is now looking towards a more holistic home appliance experience for Malaysians

Showcasing their new offerings, including the Coway Air Conditioner and Massage Chair, the audience were given the opportunity to try out the products themselves.

In order to maintain brand relevancy, Coway also unveiled their new look and business extension. Committed to be innovators and caregivers who change lives for the better, Coway is placing themselves as a key driver in providing Malaysians with a healthier lifestyle.

Image via SAYS

During the event, Coway brand ambassador Mira Filzah shared what "change" meant to her

Mira Filzah, brand ambassador of Coway Malaysia, shared how Coway changed her life.

Image via Coway (Provided to SAYS)

Speaking about how Coway has changed her life, the actress and entrepreneur listed her favourite Coway products and how they help in many aspects of daily living.

On display at the event were various Coway products such as the CORE PLUS water purifier, Coway Massage Chair, Coway Air Conditioner, NOBLE air purifier, and more.

"2023 has been great for us at Coway Malaysia. On top of celebrating the 17th year of serving the Malaysian market, we are honoured to be part of many life-changing moments in Malaysian households with our products and services," said Kyle Choi, Managing Director of Coway Malaysia

Kyle Choi, Managing Director of Coway Malaysia | Head of Asian Region Business Units, shares Coway's brand journey since entering Malaysia in 2006.

Image via Coway (Provided to SAYS)

"And now, we are launching our refreshed brand identity which represents our dedicated commitment to innovation, quality, and customer satisfaction, as well as our vision to empower Malaysians to live healthier and happier lives," he added.

Coway will continue to promote and encourage Malaysians to stay active and live a healthier lifestyle with the company's annual event - Coway Run, which will take place this coming September.

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