Here's What This Local News App Is Doing To Help M'sians Stay Informed On Climate Change
In conjunction with Earth Day and World Environment Day, the Lumi News app recently launched a 'Climate' tab together with trusted media publishers
In case you didn't know, Lumi News is a news app that curates over 25 topics of interest such as, Lifestyle, Food, Tech, Entertainment, Gaming, Crypto, and Sports, all of which have over 200,000 followers on the app collectively.
The newly launched topic, Climate, highlights climate news coverage and allow Malaysians to access climate news from 60+ sources in a single app.
"We recognise that several media owners in Malaysia have committed resources to covering climate topics for years now, so this is a multi-party effort, featuring beats and editors across Malaysian media. Today, we announce our partnership with them to support and distribute their climate coverage with dedicated force," said Judith Yeoh, CEO of Lumi News.
With the launch of this category, Lumi News hopes to be the trusted source for climate news for all Malaysians
The Minister of Energy and Natural Resources, Nik Nazmi bin Nik Ahmad, applauded the effort made by Lumi News and highlighted the responsibility of local media in reporting climate news.
"Kudos, Lumi News! It is a commendable effort to unite Malaysian media towards an inspiring goal. This initiative encourages Malaysians to turn to trusted sources, instead of buying into false narratives or sharing unverified statements on climate emergencies.
"Climate change affects our everyday lives. Malaysian media must continue to produce compelling stories, infographics, and reports on climate and environmental issues," the minister told Lumi News in an interview.
According to a 2022 report by the Reuters Institute for the Study of Journalism, 48% of Malaysians have developed an interest in staying informed on climate change news
Thus, Lumi News launched the category knowing its audience would be interested in content about climate.
"During the 2022 General Elections, we launched a social media campaign called #WhyGE15 and found that climate change and global warming were the two top policy issues of younger voters," said Fildzah Zulkifli, Growth Marketing Manager of Lumi News.
"To communicate and educate young people, we go to digital lifestyle publishers like SAYS and Mashable SEA. We saw many Malaysians talking about climate change and knowing our audience are avid readers of these digital platforms, [launching this topic] just seemed natural," she added.
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