Media Prima Digital Will Operate IGN Southeast Asia In New Partnership With Ziff Davis

Following last year's launch of Mashable Southeast Asia.

Media Prima Digital has struck a partnership deal with global digital firm Ziff Davis to launch IGN Southeast Asia in Malaysia, Singapore, Indonesia and the Philippines

IGN is a familiar name in the gaming and entertainment community. It is available in 30 international editions, 26 languages and 115 countries, reaching a global audience of 196 million users across the web, video and social platforms (Google Analytics & platform metrics, monthly average of Q1 2019).

In fact, IGN is one of the most internationally developed media brands in the world, not just in entertainment, but in any category.

Its global profile represents a unique opportunity for advertisers, offering both scale and local relevance key markets worldwide.

A screenshot of IGN SEA.

Image via IGN SEA

To resonate with local audiences, IGN Southeast Asia will tailor the popular IGN formula for passionate readers with original content

They will be creating a unique platform for brands to engage with consumers through advertising, sponsorship and events. IGN Southeast Asia will also help companies in the region reach customers in the rest of the world, through IGN's global network.

The new partnership follows the steps of a similar agreement in 2018 between Ziff Davis and Media Prima’s REV Asia subsidiary for Mashable Southeast Asia, as well as separate partnerships in the Asia region like IGN Japan and IGN China, and around the world including Latin America, Europe, the Middle East, Africa and India.

Image via Polygon

Media Prima's existing portfolio of digital assets is extensive, spanning different languages and cultures

Notable ones include SAYS, OHBULAN!, Viralcham, BH Online, and NST Online contributing to the group’s overall traffic of 14.2 million monthly unique visitors.

Media Prima also recently became the number one choice in mobile content and through this new partnership, the group is hoping to further expand its reach regionally while also increasing the growth in its digital revenue.

"We are excited to further strengthen our partnership with Ziff Davis by having IGN Southeast Asia onboard," Rafiq Razali, CEO of Media Prima Digital said in a statement following the announcement

"We believe that this partnership will help accelerate the group’s digital presence and revenue both locally and regionally, particularly in the gaming industry across other key markets in Southeast Asia," Rafiq said.

"As a digital media group, we recognise that gaming and esports is the future, and true to our media roots, we want to support and grow this industry within the region.

Media Prima Digital CEO, Rafiq Razali.

Image via Mashable SEA

Meanwhile, Adam Doree, Vice President, International Partnerships at Ziff Davis issued a statement, saying: "We are delighted to expand our partnership with Media Prima Digital, one of Southeast Asia’s leading digital media groups."

He added that the region has "become a global focal point for entertainment and gaming companies seeking new growth, and under Media Prima’s leadership, IGN Southeast Asia is well-positioned to serve the needs of those clients as the leading destination for fans."

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