"Best Ad Ever" — Singapore's Transport Ministry Drops Fun K-Pop-Inspired MRT Video
It was released to promote the new MRT station.
Public transport announcements aren't usually the kind of thing that make you stop mid-scroll
But leave it to Singapore's Transport Ministry (MOT) to flip the script with a promotional ad so brilliantly fun that it's winning the Internet.
To celebrate the opening of the new Punggol Coast MRT Station, Singapore's MOT released a TikTok video that's got everyone talking. It features three guys grooving to G-Dragon's hit song Power while showing off the station's new features.
Image via @motsingapore (TikTok)
In a stroke of marketing genius, the video highlights everything you need to know:
- Energy-saving systems
- 300 bicycle parking spots
- Shorter travel times to the city
Image via @motsingapore (TikTok)
The K-pop-inspired clip has racked up over 140,000 plays and more than 100 comments, with fans requesting the ministry to use a K-pop song to promote every MRT station
Watch the full video here:
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