Wall's Is Bringing Joy To Malaysians By Giving Out Free Ice Cream In Every State
We can never say no to free ice cream! ;P
Do you know someone who's been really stressed out? Or maybe you've been feeling a bit down lately?
Well, you're not alone. Malaysia recently dropped four places in the World Happiness Report 2024 to rank as the 59th happiest country in the world.
Another report showed that Malaysia ranked second worst for work-life balance among 60 countries, highlighting just how many of us are struggling to find a healthy balance between work and personal life.
With all that and having to deal with rising expenses, it can put a damper on our spirits.
Fret not, Wall's is here to turn those frowns upside down with an initiative that'll bring a little bit of sunshine into your life
With their latest campaign 'Wall's Makes It Happier', Wall's wants to lift the spirits of Malaysians by spreading joy and happiness.
How? By giving out free ice cream around town on their roving trucks, yayy! :D
This initiative not only includes on-ground activations, but also promotions and contests to ensure everyone gets a taste of happiness. Ultimately, their mission is to boost the happiness levels of Malaysians, reminding us that it's often the simple things in life — like a bite of Wall's Ice Cream — that can bring a smile to our faces.
This campaign will kick off with roving trucks making their way to each state, visiting offices, orphanages, schools, and universities
Their goal is to spread cheer by handing out free ice cream. Whether you're stuck in a nine-to-five grind or studying hard for exams, keep an eye out for these roving trucks. You can stay updated on their locations by following Wall's social media pages.
All you need to do to join in the fun is snap a picture with the heart-shaped sign and post it on your Instagram story. It's that easy to share the love and happiness with everyone around you!
Apart from giving out free ice cream, Wall's is partnering with various organisations to make sure everyone gets a taste of happiness
They'll be distributing ice cream to orphanages and old folks' homes, ensuring that even the most vulnerable members of our community get a sweet treat.
Additionally, Wall's will be collaborating with soup kitchens to pair ice cream with meals for the homeless. This thoughtful gesture ensures that even those facing the toughest times can experience a moment of joy.
That's not all. You can also join Wall's Spend and Win contest for a chance to win limited edition Wall's merchandise kits!
Here's how you can participate:
STEP 1: Spend RM6 on any Wall's ice cream. Each RM6 spent counts as one submission.STEP 2: Submit your details here.
The more submissions you make, the higher your chances of winning. Prizes include T-shirts, tote bags, embroidery stamps, and more.
In the meantime, here's your cue to take a break and grab a Wall's ice cream from your nearest convenience store!
Happiness is where the heart is, and with Wall's, it's just a bite away.